Mistakes to Avoid When Doing Leaflets Marketing


Leaflets or brochures or flyers are simple yet handy marketing tools that businesses can use to reach potential and existing customers. Companies produce captivating brochures and hire reliable service providers to deliver them to homes and business premises to reach targeted customers. However, there are some mistakes that your business may make in the leaflet marketing campaigns and lead to poor results.

Here are some of the mistakes to avoid as you do your leaflet marketing

Producing Low-Quality Flyers

producing unimpressive leafletsThe brochure’s attractive look makes customers and other people take their time to read through them to get the information the business is passing to them, for example, promotions, sales, and others. If the business does no hire professional designers and printing firm and gets inferior quality leaflets, it will most likely not get good results from its efforts. This is because those who receive the brochure may not take the time to read them. As such, it would be best to have colored and well-designed leaflets to reap the most from them.

Distributing the Same Day as the Local Newspapers

distributing same day as newspaperSometimes companies partner with the bestselling local dailies or other publications to distribute leaflets through them as inserts. When your business decides to use that route and still do the distribution through a hired service provider, it would be best not to do both on the same day. The recipients are mostly the same people and will not bother to read the flyers in the papers if they had seen them in their mail.

The customers may even feel like the company sending the leaflets is pushing too much, and they choose to ignore their flyers. The best approach would be to deliver the leaflets using papers and delivery services or staff on different days and avoid overloading the customer with too many papers.

Producing Too Many Leaflets the First Time

Since you are not sure what the people like, it would help to keep the first run of leaflets small. You can gauge the people’s response and improve if you find some areas are not good enough. If you produce very many on the first time, and the targeted recipients do not like them, you will have lost. It would help if you kept improving in response to the recipients’ reaction and the results you get.…

Best Bold Edible Gifts for Valentine’s Day

Valentine’s Day is fast approaching, and everyone is now on an overdrive to get the best gifts for their loved ones. However, picking the best gift for your partner can be a very tricky affair. You would want to get them something that shows you care.

That said, you should avoid anything that will sit around for long, like a gift card, because that will seem boring. In this article, we will take you through the 10 best gifts for Valentine’s Day that you can give your loved one.

Strawberry Heart Jelly Gummies

There is nothing that can represent love better than the red sign/shape of a heart. Of course, you do remember those sweet and chewy love fruit gummies that had you coming back for more. Fruit gummies get their amazing flavors from the natural fruits they’re made of. If this one doesn’t make them feel loved, I don’t know what will.

Peanut Butter Cup

This is one of the tastiest and most romantic gifts out there. To make it even better, you can quickly prepare it at home. With its delicious cookie peanut butter center covered in rich dark chocolate, this gift is in a class of its own. To back it up, scientific studies show that homemade Valentine’s Day treats have a better taste and are from the heart.

French Macaroons

If you want a Valentine’s Day gift that will brighten up your loved one’s day, try French Macaroons. Coming in rainbow-like lovely pastel colors, a box of delicious and dainty French Macaroons can mesmerize your mom or grandma.

Champagne Truffles

If you’re looking for the perfect Valentine’s Day combination of champagne and chocolate, you have one. This gift will make you completely forget about the strawberries. In a combination of Taittinger champagne, fresh cream, and milk chocolate, you could find yourself eating the whole box.

Cigars and Hearts

Who said cigars and booze couldn’t be a part of Valentine’s Day gifts. A box of rum-spiked chocolate and cigars can be the perfect gift for him. This great gift will get him bragging to his friends – that is for sure.

Blooming Hearts Bouquet

Nothing else can make your Valentine’s Day sweater than this Blooming Heart Bouquet which is fresh, sweet and delicious. A combination of strawberry, grapes and pineapple hearts are artfully designed and arranged to help you spread the love on this special day.

Chocolate Ring Pops

This edible rock to flaunt is definitely the perfect gift to give your best gal pal (s). Made by Brit + Co, these gorgeous chocolate ring pops will prove to them that you care.

Nutty Chocolate Toffee Bark

Made by Bon Appetit, this Valentine’s Day gift is the one almost everyone will love. Nutty Chocolate Toffee is the most amazing gift to give your teachers, bosses, girlfriends, teammates – you name it! It is a great one to say a thank you.

Fortune Cookies

If you have a number of things to tell your loved one, but you can’t do it, just put it in writing and insert it inside this homemade cookie. Being customizable, you can use this treat to express your sincere feelings. To make the whole experience better, wrap them up inside a cute takeaway container.

Oreo Truffles

If you are a fan of Oreos and you haven’t made up your mind yet about the perfect treat for your loved one, don’t worry. This incredibly Moorish truffle will leave them begging for more. You can easily make it at home, and you don’t even have to worry about the baking troubles.

To sum it up, don’t let Valentine’s Day catch you flatfooted. You can easily prepare or purchase some of the above edible gifts that will leave your loved one with beautiful memories of you. Enjoy your Valentine’s!…